CREATIVE DIRECTOR & WRITER.
HARTFORD
Bruce is the paterfamilias of familiar patter. He is an artist by trade and design. He is a work in progress. He believes in living an iterative life. He is a father of four. He is a Creative Director. Author of Infinitum AD. A musician. An athlete. A skydiver. A beer brewer. And, one assumes, other stuff. We’ll see. He is currently based in Omaha, Nebraska, but like, don’t blink.
UNC HEALTH: BRAND
Most hospital ads are a sedative. We killed the generic "human moments" brief, rejected the stock footage safety net, and filmed a short story about the crushing weight of loneliness.
CSPN: 529
How do you turn a tax code into a dream? We built a custom rotating stage to shoot four continuous-take films, turning 15 seconds of airtime into a lifetime of growth. Logistically insane? Yes. Worth it? Absolutely.
FNBO: Small Business
The client wanted a montage of "dreams." I gave them a cinematic short film about legacy. We turned a standard bank commercial into a visually lyrical story about a father passing the torch (and the spatula) to his son.
Fuel Up
A retro moto-diner needs a brand that matches its grit. I realized the initials "Fuel Up" offered a delicious opportunity for attitude. This isn't a safe rebrand; it's a visual "F-You" to bland dining.
FNBO: Brand
A bank should be "the parent in the room." We took that internal metaphor and turned it into a literal narrative, tracking the lifelong, messy, beautiful relationship between a mother and daughter to mirror the bank's role in a community.
Ross Boxing
Ross Enamait is a legend in the boxing world, but his brand looked like it was stuck in 1999. I gave "The Boss" a visual identity that matches his stature—analog grit translated into digital dominance.
Live On Nebraska
Nebraska’s organ donation network needed to move from "clinical necessity" to "active participation." We rebranded them as Live On, using a kaleidoscope identity to show that one life can refract into many beautiful directions.