The "Nebraska Organ and Tissue Donation Network" sounded like a government filing cabinet. They needed a name and a face that felt human, hopeful, and less… medical.

We renamed them Live On Nebraska. The visual identity is built around a kaleidoscope—a vibrant, shifting pattern that implies that one story (the donor) can create multiple beautiful new patterns (the recipients). It’s colorful, optimistic, and infinitely adaptable, from hospital walls to event swag.

A rare friction-free project where the client embraced the joy of the work. We successfully shifted the conversation from "death" to "life," giving them a brand they actually want to wear on a t-shirt.