CSPN:529
529 CSPN is a national organization named after a tax code. Their mission is noble (funding education), but their brand was invisible. The media buy was brutal: they needed multiple stories, but they only bought 15-second slots.
The challenge: How do you show a lifetime of growth in 15 seconds? The solution: The Oner. We didn't just edit fast; we built a machine. We constructed a custom set with three rotating lazy susan stages moving in opposite directions. We cast three actors for every role to show aging in real-time. The camera never cuts; it just flows from childhood curiosity to adult career.
A triumph of logistics and choreography. We turned a dry financial product into a visual magic trick. Plus, we snuck a red sweater into every spot as a nod to an association with the Fred Rogers Foundation.
The Mechanic
The Vet
The Engineer
The Developer
Behind The Scenes
Here’s a peek at the filming process on our custom built stage. The choreography between steadycam operator, moving stage props, actors, and lights was a dance that could have gone wrong at any moment. Four entire scholastic careers in four 15 second increments with no cuts is a magic trick. Here’s how it was done.
BTS Mechanic
BTS Engineer
BTS Vet
BTS Developer