Option Three.
Finally, this logo is entirely typographic in nature. The overarching silhouette of a shield elicits confidence and strength. We’ve placed “NEBRASKA” first and let the natural symmetry of the letterforms of “JAG” hold the primary visual weight.
Educators will be reminded of the strong letterforms in school logos and the boldness of the mark in general speaks to movement based initiatives.
Will it Backpack?
As a tight and compact logo it is easy to replicate on various mediums. Its natural balance and symmetry makes it legible and flexible.
What About Colors?
A cousin of yellow, gold allows a bit more flexibility in use. Because the letterforms are so thick it’s less likely to be lost in use even at smaller sizes. A complimentary warm black keeps our visual spectrum manageable.
