Option Two.
The initial logo draft illustrates a potential disconnect between the initial letters “JAG NE” and the included word mark, “Jobs for Nebraska’s Graduates.” As we considered this, we liked the idea of keeping the shortened business title and thought it might be worth exploring the letters JNG.
We believe that this option caters to all of our audiences as well, with particular appeal for corporations and elected officials. While both audiences traditionally respond well with safe and generalized aesthetics, there is still precedence for a modern look and feel.
Will it Business Card?
The mark uses our state as a quick visual element, but rounded corners allow this to have a more friendly and approachable feel. It reduces well and maintains flexibility.
What About Colors?
We’ve utilized slightly more vibrant colors borrowing from the blue hues of the current logo draft. We’ve decided to eliminate yellow as a primary color due to its light contrast.
